Lex, a software encouraged by old-fashioned newsprint personal advertisements, mixes “old technology using the brand new” so that they can produce a “gentle” consumer experience.
A dating app for queer individuals, centered on conventional magazine individual advertisements, happens to be launched.
Lex aims to offer a platform for lesbian, bisexual, asexual and people that are queer according to its creator Kelly Rakowski.
It had been formerly run as an Instagram account called where users would submit a dating profile into the type of a newspaper ad that is personal. People could comment and commence discussion.
Lex had been motivated by magazine ads that are personal
Personals had been inspired by Rakowski’s research for her Instagram account, , which shared pictures specialized in lesbian tradition to over 150,000 followers.
While operating the account, Rakowski discovered vintages pictures of dating advertisements compiled by ladies.
“Writing a individual advertisement is a more deliberate and defined strategy for finding deep, more durable connections — or simply for just one hot night,” she claims.
“You’re maybe maybe not tossing up a selfie having an emoji connected”
Personals built a grouped community of over 60,000 followers and posted around 10,000 ads over 2 yrs. The software aims to cope with an escalation in individual figures while nevertheless keeping its community nature.
Now users have actually a specific profile where they could post an ad having a name and longer post beneath. Continue reading “This dating application for queer people can be an antidote to “social news burnout””