Swipe right: online dating sites plus the CAP Code

Swipe right: online dating sites plus the CAP Code

Internet dating can be quite a rollercoaster adventure, but marketing it doesn’t need to be. From making certain it is possible to show your claims to being clear and upfront regarding your costs – we’ve rounded up some advice in this guide that is handy assist you to remain cool-headed when advertising your dating solutions.

First impressions count

A little, marketers of those websites and services must take care to avoid misleading consumers whilst it’s not uncommon for online dating profiles to stretch the truth.

It may look apparent, but don’t make claims concerning the nature of one’s solution which you cannot substantiate. The ASA upheld against an advertiser whom reported to own a “scientifically proven matching system” since the advertiser couldn’t offer sufficient proof that their website offered users a considerably greater potential for finding lasting love than could be performed when they don’t make use of the solution.

Likewise, the ASA ruled that an advertiser’s claim to host “London’s # 1 Speed Dating Events & Singles Parties” had been misleading, because the advertiser could perhaps not show that their occasions had been attended by more users than many other rate dating occasions and singles parties in London.

You can’t place a cost on love…

You could be upfront regarding your expenses. Any limitations that are significant qualifications to advertised costs should always be made instantly clear to customers. The ASA usually views complaints about online dating sites claiming to be “completely free” whenever in fact, some functionality is obtainable and then subscribers that are paying. Continue reading “Swipe right: online dating sites plus the CAP Code”